Resource Spotlight: Brand Toolkit

Volunteers and staff alike play an important role to help ensure the American Cancer Society Source optionsSociety continues to express a consistent brand identity. To help the finish the fight against cancer, we must grow and protect the Society’s brand and effectively communicate all the organization is doing every day, in every community, to end cancer.
To help you do just that, the American Cancer Society has a Brand Toolkit available at brandtoolkit.cancer.org. This Web site is the single repository for all of the Society’s branded materials, guidelines, and messaging tools, such as logos, photos, fact sheets, brochures, posters, print and web advertisements, videos, and more.

Don’t have an account? Follow these easy steps:

  • Click here to access the account creation form.
    • Hints: Select “Volunteer – General”, and your Division is “Great West”.
  • You’ll receive an e-mail from the system when your account has been approved. This can take a few days but should only need to be done once!
  • Log in at brandtoolkit.cancer.org. Remember, this is a stand alone account and therefore won’t sync with your Society
    Account used on Relay Nation or Relay For Life websites.

Once you’re logged in, you can use GWRelay.org/BTRelay to go straight to the latest Relay For Life resources!

Artwork Builderrfl-print-ad-color-5-164-x-5-25

rfl-campus-promo-flyerNeed a flyer or other marketing material for your local event? The Artwork Builder allows you to quickly customize amazing flyers, advertisements, and more like the ones shown here with YOUR event’s information!116065_manual_preview_screen-shot-2016-02-05-at-9-19-44-am

You can access the Relay For Life Artwork Builder templates with your BrandToolkit account at GWRelay.org/BTRelayAB!

Need help using the Brand Toolkit?

ACS Marketing Staff are extremely responsive to e-mail, and can be reached at [email protected]. Or you’re welcome to let us know, too.

Bryan Sherwood
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Bryan Sherwood

I was born and raised in Southern Arizona and quickly moved to the mountains after High School -- Flagstaff, AZ! I love traveling, craft beer, and of course Relay! I work for my alma mater - Northern Arizona University - in Student IT Support. Southern California is one of my favorite places to visit - my family and I visit every year for a week on the beach!

About My Involvement in Relay
I was asked to volunteer at a Relay event when I was 12 years old as a boy scout in Oro Valley, AZ. After attending my first event, I was hooked! I was a team captain, youth involvement chair, and online chair with my first event, then chaired a Youth Retreat for ACS in the Tucson metropolitan area. After moving to Flagstaff and NAU, I served as a logistics director, online director and then the executive director of the collegiate event for two years!
Bryan Sherwood
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